Dominican-born designer, José Duran, predicts the future with clear-cut vision and perfectly tailored clothing.

(José Duran, photo by Bao Tu NGoc)

STYLE 101: came to know of Duran a few years ago, when we heard his name being thrown around some elite circles within the industry... soon enough, Duran had his pieces on the backs of major celebs and he even broke through to middle-America via the hit reality show America's Next Top Model; with Saleisha Stowers and Jaslene Gonzalez modeling in his collections.

(ANTM season 8 winner, Jaslene Gonzalez, wearing José Duran)

Most recently, 'Park Avenue Princess' Tinsley Mortimer was seen on the red carpet wearing an exclusive Duran piece!

(socialite Tinsley Mortimer, wearing José Duran- CW premiere of High Society- February 2010)

We fell in love with Duran's F/W '10 collection, especially the gauzy Vionnet-inspired dresses.

(MADELEINE VIONNET gown, circa 1930's)

Duran's use of sheer fabric liberates the feminine power of its wearer, completely showcasing a sexy design aesthetic for next season...

Video (José Duran F/W '10 collection- February 26, 2010):

(Director- Daniel Garcia; Stylist- René Garza; DP- Ruben O'Malley; EP- Steve Choo; Choreography- Elena Vazintaris; Models- Indiamara @ IMG models & Megan Black @ Basic models; Make-up- Agata Smentek, Hair- Marco Guglielmino; Music- The Editors "In This Light & On This Evening")

For this season, S/S '10, Duran gives us a light-and-lovely approach to layering and a basic color palette, bordering on militaristic-chic.

Moreover, Duran showed his first-ever men's collection in Paris (last season), to rave reviews, and it seems that -pretty soon- he will have a well-balanced brand that caters to both men and women.

Video (Jose' Duran S/S '10 Men's Collection, presented at Harlem's Fashion Row- October 18, 2009):

If you're in search of a brand with attitude and edge, that also has a couture-crafted appeal, then Duran is the guy for you. Shop this designer!

Video (José Duran F/W '09 collection):

(Director- Augusto Araujo; Model- Sofia Ajder @ Women Direct NYC; Make-up- Erin Parsons, Hair- Aleksandra Sasha Nesterchuk; Styling- Marc Sifuentes)

For further information, José Duran is represented by The Berit Group PR, please contact them direct: pervisross@theberitgroup.com.

Video (José Duran, Designing Minds feature):

www.joseduran.net, www.youtube.com, www.thelifeofriley.squarespace.com, www.thefashionisto.com, www.poshglam.com, www.nineteen74.com, www.google.com

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