Mary J. Blige introduces her exclusive eyewear collection "Melodies by MJB," in a joint collaboration with Orange 21 Inc.

Orange 21 is a Southern California eyewear company that designs, manufactures and sells sunglasses under the Spy Optic, Margaritaville and O'Neill labels, and has been manufacturing and distributing high quality eyewear since 1994. This deal (brokered by Interscope Geffen A&M Records' Chairman Jimmy Iovine), will help Blige develop and distribute her own line of fashion sunglasses, to be released in the Fall of 2010.

Mary J. Blige for "Melodies"

The first Melodies by MJB collection will feature four styles with a total of 20 color options, each unique style will represent a specific facet of Blige's life; select retail partners for Melodies by MJB will be announced in the near future. A second, more extensive, collection will launch in Spring 2011.

Blige, a music icon, has won nine Grammy Awards and has sold more than 40 million albums (worldwide), yet Iovine says, "To reach out beyond music, an artist has to become involved with something they're already associated with and truly feel passionate about and not just stick their name on someone else's product. As her fans know, Mary loves fashion and she especially loves sunglasses, making Melodies by MJB a natural fit for her."

Mary J. Blige with Ellen DeGeneres

* Video (Mary J. Blige performs "I Am," on Ellen, January 2010)

For up-to-the-minute updates on Blige and her eyewear collection, please follow her on Twitter: @maryjblige, or @melodiesbymjb.

www.google.com, www.marketwatch.com, www.youtube.com, www.mjblige.com, www.melodiesbymjb.com

No comments:

Post a Comment

TELL US WHAT YOU THINK! (post it in the box)