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CANDY PAINT


The fashion world is still abuzz over logo lollipops... and it doesn't take many licks to get to the center of this obsession!

A year ago, during the spring of 2009, Italian born photographer Massimo Gammacurta set the Internet ablaze when he released images of his "conceptual still life project," Lolli-Pop (BIS, 2010). Fast-forward to present day, and Gammacurta is at it again, this time he's released a book that enhances and fully captures the essence of his initial idea.


According to Gammacurta's publisher, "His lollies are edible icons. The brands are as sweet as candy for the palate and the eye. The brand association has in fact been replaced by a new meaning through the materiality and the abstract action painting dynamic gestures. With this book, his lolli-pops of world renowned brands are released into the world once again for consumption, but now in print…"

Don't you just wish you could taste and see how good fashion really is?! Well, we do too, lol... as for now, we can only stop and stare! Happy viewing:







References:
www.google.com, www.gammacurta.com, www.hypebeast.com, www.bispublishers.nl

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