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Daily Dude x LeBron James

DAILY DUDE: 

Today's male inspiration comes from LeBron James!

FRESH on the heels of the NBA's recent announcement to "resume" this year's basketball season (with games starting around Christmas day), we caught wind of King James' fashion news; the NBA superstar is set to open a new, men's wear, clothing store in December 2011.

James' boutique is titled "Unknwn," which is a modern-day-text-shorthand-abbreviation for the obviously-implied word, unknown.
Regularly appearing stylish -off the basketball court- James was recently spotted, front row (seated next to W magazine's Editor in Chief, Stefano Tonchi), at the Michael Bastian Spring/Summer 2012 collection, for New York Fashion Week.

Moreover, James was quoted in GQ magazine as saying that, now, there's "...a reason to be in the front row," and rightfully so, as he may additionally wear the hat of a Fashion Buyer, competing with the likes of Bendel's, Saks, et al., in attempt(s) to solicit fashion design merchandise for his new clientele.

There's no word yet, as to why James chose the name "Unknwn" for his store and/or who his target customer will be... but, he's rumored to already be making purchases for the store (3.1 Phillip Lim, Band of Outsiders, Mark McNary, etc.), and supposedly teaming up with business partner, Jaron Kanfer and designer Chris Julian, to ensure that the merchandise is HOT!!!

STAY TUNED FOR MORE INFO. ON THIS DAILY DUDE...

References:
www.google.com, www.gq.com

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