The house that Prada built, was not by her own design...
(Prada logo)
(Miuccia Prada)
(Prada x nylon backpack, 1979)
Prada's first, women's ready-to-wear collection was shown in 1989, and men's was introduced in 1995. In 1997, Prada's bridge label, Miu Miu, along with the infamous 'red-stripe' Prada Sport label was launched.
(Prada x Miu Miu logo)
(Prada x Prada Sport logo)
Between 1998-2000, Prada bought stake in Helmut Lang, Jil Sander and Gucci, in order to internationally compete in the luxury goods market against LVMH, PPR, et al. And in 2006, the film (as well as the book), The Devil Wears Prada, helped to further propel the brand to the masses.
(The Devil Wears Prada, by Lauren Weisberger, 2003)
(Prada x Spring/Summer 2012 collection)
(Prada x Spring/Summer 2012 collection)
(Miuccia Prada x Spring/Summer 2012 collection)
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References:
www.google.com, www.forbes.com, www.fundinguniverse.com, www.quotes.wsj.com/HK/1913, www.nowfashion.com, www.prada.com










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