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Harry Winston x Swatch

IN THE NICK OF TIME...


Women's Wear Daily has reported that Swiss watch maker, Swatch, has finalized plans to purchase mega-luxury brand, Harry Winston, for $250M.


Of course, the hard-hitting feel of today's economy doesn't just affect the everyday working-class citizen, it also reaches some of the upper-echelons of our society, including even the white-collar corporate denizens. And such is the case, with elite jewelry-makers, Harry Winston being purchased by Swatch.

(a Swatch watch)

Now, does this mean that the value of a Winston diamond will be tarnished? Or, will the brand become more accessible to the masses? Who knows, but what this move does signal, is that times are -literally- changing, and that no one is exempt from needing a helping hand (no pun intended).

Read the full story, here!
 

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References: 
www.google.com, www.wwd.com

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